coverage
Explore high-potential African markets for business expansion
Explore high-potential African markets for business expansion
Explore high-potential African markets for business expansion
These countries are a goldmine of opportunities for businesses seeking growth.
These countries are a goldmine of opportunities for businesses seeking growth.
These countries are a goldmine of opportunities for businesses seeking growth.
Trusted by 100+ businesses in Africa
Trusted by 100+ businesses in Africa
An overview of the African market
An overview of the African market
Startbutton streamlines your payment processes and collections across multiple countries by serving as your merchant of record (MoR), handling all the heavy lifting for you.
Online shoppers
Africa currently has over 281 million online shoppers, a number that is steadily increasing.
eCommerce
The e-commerce market in Africa is projected to reach $46.1 billion by 2025, indicating substantial growth potential.
Mobile money
As of 2022, there were over 781 million registered mobile money accounts in Africa, representing a 17% year-over-year growth.
Cash-based economy
Approximately 90% of retail transactions in sub-Saharan Africa are conducted in cash.
Online shoppers
Africa currently has over 281 million online shoppers, a number that is steadily increasing.
eCommerce
The e-commerce market in Africa is projected to reach $46.1 billion by 2025, indicating substantial growth potential.
Mobile money
As of 2022, there were over 781 million registered mobile money accounts in Africa, representing a 17% year-over-year growth.
Cash-based economy
Approximately 90% of retail transactions in sub-Saharan Africa are conducted in cash.
Explore exciting business possibilities in Africa
Explore exciting business possibilities in Africa
Nigeria
Nigeria, Africa’s burgeoning tech hub, boasts a $364 billion GDP and a rapidly growing population of 214 million.The country’s vibrant tech ecosystem has given rise to a thriving Fintech industry.
With a $7 billion eCommerce market and an over 50% smartphone penetration, mobile-optimized checkout is paramount. The number of users in the e-commerce market in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 10.9 million users.
Nigerians increasingly prefer digital payments, utilizing a mix of cards, bank transfers, and e-wallets.
Popular Payment methods
Credit and debit cards
Wallets
Bank Transfers
Nigeria
Nigeria, Africa’s burgeoning tech hub, boasts a $364 billion GDP and a rapidly growing population of 214 million.The country’s vibrant tech ecosystem has given rise to a thriving Fintech industry.
With a $7 billion eCommerce market and an over 50% smartphone penetration, mobile-optimized checkout is paramount. The number of users in the e-commerce market in Nigeria was forecast to continuously increase between 2024 and 2029 by in total 10.9 million users.
Nigerians increasingly prefer digital payments, utilizing a mix of cards, bank transfers, and e-wallets.
Popular Payment methods
Credit and debit cards
Wallets
Bank Transfers
Nigeria
Ghana
Kenya
Rwanda
S. Africa
Uganda
Tanzania
C. D’Ivoire
Senegal
Benin
Togo
Mali
Burkina
Faso
Guinea Conakry
Cameroon
What our esteemed customers are saying...
Startbutton's willingness to tailor their platform to our client's specific needs has been invaluable. Their responsiveness, particularly their near real-time customization capabilities, has been crucial for B2B clients like ours. We've been consistently impressed with their 24/7 customer support and technical teams, who are always available, even on weekends.
Foster Akugri
Lead Africa Business & Expansion, Innovation Village
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Startbutton has transformed our operations by boosting revenue, reducing customer queries, and streamlining Pay4Me payment collections in Ghana, Kenya, Uganda, Tanzania, and other African countries, this has increased our customer satisfaction rate and directly impacted our increased users from this region.
Sunday Adah Paul
CEO, Pay4Me
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Startbutton has been instrumental in helping AltSchool Africa process payments seamlessly across Africa. Their efficient solutions have enabled us to expand access to skills and make learning accessible to more people, regardless of geographical boundaries.
Emmanuel Ogunsola
Head, Product and Engineering, AltSchool Africa
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Startbutton's willingness to tailor their platform to our client's specific needs has been invaluable. Their responsiveness, particularly their near real-time customization capabilities, has been crucial for B2B clients like ours. We've been consistently impressed with their 24/7 customer support and technical teams, who are always available, even on weekends.
Foster Akugri
Lead, Africa Business & Expansion, Innovation Village
Go to case study
Startbutton has transformed our operations by boosting revenue, reducing customer queries, and streamlining Pay4Me payment collections in Ghana, Kenya, Uganda, Tanzania, and other African countries, this has increased our customer satisfaction rate and directly impacted our increased users from this region.
Sunday Paul Adah
CEO and Founder, Pay4Me
Go to case study
Startbutton has been instrumental in helping AltSchool Africa process payments seamlessly across Africa. Their efficient solutions have enabled us to expand access to skills and make learning accessible to more people, regardless of geographical boundaries.
Emmanuel Ogunsola
Head, Product and Engineering, Alt School Africa
Startbutton's willingness to tailor their platform to our client's specific needs has been invaluable. Their responsiveness, particularly their near real-time customization capabilities, has been crucial for B2B clients like ours. We've been consistently impressed with their 24/7 customer support and technical teams, who are always available, even on weekends.
Foster Akugri
Lead, Africa Business & Expansion, Innovation Village
Go to case study
Startbutton's willingness to tailor their platform to our client's specific needs has been invaluable. Their responsiveness, particularly their near real-time customization capabilities, has been crucial for B2B clients like ours. We've been consistently impressed with their 24/7 customer support and technical teams, who are always available, even on weekends.
Foster Akugri
Lead, Africa Business & Expansion, Innovation Village
Go to case study
Startbutton has transformed our operations by boosting revenue, reducing customer queries, and streamlining Pay4Me payment collections in Ghana, Kenya, Uganda, Tanzania, and other African countries, this has increased our customer satisfaction rate and directly impacted our increased users from this region.
Sunday Paul Adah
CEO and Founder, Pay4Me
Go to case study
Startbutton has been instrumental in helping AltSchool Africa process payments seamlessly across Africa. Their efficient solutions have enabled us to expand access to skills and make learning accessible to more people, regardless of geographical boundaries.
Emmanuel Ogunsola
Head, Product and Engineering, Alt School Africa
Startbutton's willingness to tailor their platform to our client's specific needs has been invaluable. Their responsiveness, particularly their near real-time customization capabilities, has been crucial for B2B clients like ours. We've been consistently impressed with their 24/7 customer support and technical teams, who are always available, even on weekends.
Foster Akugri
Lead, Africa Business & Expansion, Innovation Village
Go to case study
Startbutton's willingness to tailor their platform to our client's specific needs has been invaluable. Their responsiveness, particularly their near real-time customization capabilities, has been crucial for B2B clients like ours. We've been consistently impressed with their 24/7 customer support and technical teams, who are always available, even on weekends.
Foster Akugri
Lead, Africa Business & Expansion, Innovation Village
Go to case study
Startbutton has transformed our operations by boosting revenue, reducing customer queries, and streamlining Pay4Me payment collections in Ghana, Kenya, Uganda, Tanzania, and other African countries, this has increased our customer satisfaction rate and directly impacted our increased users from this region.
Sunday Paul Adah
CEO and Founder, Pay4Me
Go to case study
Startbutton has been instrumental in helping AltSchool Africa process payments seamlessly across Africa. Their efficient solutions have enabled us to expand access to skills and make learning accessible to more people, regardless of geographical boundaries.
Emmanuel Ogunsola
Head, Product and Engineering, Alt School Africa
Startbutton's willingness to tailor their platform to our client's specific needs has been invaluable. Their responsiveness, particularly their near real-time customization capabilities, has been crucial for B2B clients like ours. We've been consistently impressed with their 24/7 customer support and technical teams, who are always available, even on weekends.
Foster Akugri
Lead, Africa Business & Expansion, Innovation Village
Go to case study
Join 100+ businesses already growing with Startbutton
Focus on your business, we'll handle payments and other complex aspects.
Join 100+ businesses already growing with Startbutton
Focus on your business, we'll handle payments and other complex aspects.
Join 100+ businesses already growing with Startbutton
Focus on your business, we'll handle payments and other complex aspects.