Industry
Transportation
Objective
Increase bookings and expansion across Africa
Lane Rentals is a rapidly growing car rental platform, headquartered in the United States, that operates in Ghana and Nigeria. It’s committed to providing reliable and convenient transportation solutions, tailored to the unique needs of both local residents and international visitors across West Africa.
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Somto Zikora
CEO, Lane Rentals
the Challenge
The auto-rental platform, launched in Ghana, faced challenges with payment processing. Pricing vehicles in USD alienated customers who preferred to pay in local currency, resulting in a high rate of order abandonment.
“We needed to collect payments from our customers. Initially, we made the mistake of denominating all services in dollars and integrating Stripe. It fell flat with our users. In fact, they complained on social media."
the Solution
By integrating with Startbutton, Lane Rentals integrated with local payment methods in Ghana and is currently testing other markets.
the Result
Lane Rentals saw an uptick in bookings and expanded to Nigeria.
