Industry
Real Estate
Objective
New market expansion
Founded two decades ago, The First Group is a real estate developer and hospitality company based in Dubai, UAE. They have a strong presence in the UAE, with a portfolio of residential apartments, hotels, and F&B outlets.
"
Shafraz Nasser
Senior Vice President of Technology, The First Group
the Challenge
First Group wanted to reduce payment friction for its clients when it came to making payments. Giving them the ability to make payments using their own local payment methods in their respective locations was key to meeting that objective.
the Solution
Integrating with Startbutton’s Platform which allowed The First Group to accept payments in local currencies across the continent.
the Result
The First group expanded into new markets in record time.
