Industry
Ticketing
Objective
Secure seamless ticket purchasing across Africa
eGotickets is a leading online platform for event ticketing in Africa. Founded in Ghana in 2013, they have expanded to serve multiple countries, including Nigeria, Kenya, and beyond. They provide a comprehensive solution for both event organizers and attendees, making it easier to manage and attend a wide variety of events.
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Gifty Cobbinah
Marketing Manager, eGotickets Limited
the Challenge
As a leading event ticketing platform in Africa, eGotickets was eager to expand its reach and support events across the continent. However, facilitating smooth and secure payments in multiple countries with varying currencies and payment preferences presented a significant challenge. eGotickets needed a reliable payment processing partner that could handle diverse payment methods and currencies while ensuring a seamless experience for event attendees.
the Solution
eGotickets partnered with Startbutton, an MoR with robust multi-country capabilities, to power payments for their events. Starting with Angel Fair Africa @11 in Kenya, Startbutton enabled eGotickets to offer a variety of payment options to attendees, including local currencies and popular payment methods. This ensured a smooth and convenient checkout experience for attendees while providing organizers with a streamlined way to manage ticket sales across borders.
the Result
By leveraging Startbutton's multi-currency payment platform, eGotickets expanded its reach to new markets and facilitated ticket sales for events across Africa. Attendees enjoyed a seamless checkout process with the flexibility to pay in their preferred currency and payment method.
